ANA LUZ SOLIS
Last Friday, the National Association of Mexico’s World Heritage Cities assembled in Mexico City to devise tools to attract national and foreign tourism with the aim of reinforcing the value of Mexican culture and tradition.
Presiding over the association since his election last Decem- ber in Guanajuato’s state capital is San Miguel de Allende mayor Mauricio Trejo Pureco. In attendance at the first assembly were representatives from 10 out of 11 Mexican cit- ies recognized as World Heritage sites, Mexico’s UNESCO representative, Nuria Sans Gallego, and the newly appointed director of the Na- tional Fund for Culture and the Arts (FONCA), Moisés Rosas Silva.
During his presidency, Mauricio Trejo Pureco plans to focus first and foremost on making Mexico stand out and making “ourselves” be known. “We need to put the nation on the map. Mexico isn’t just sun and sand, it is also culture and tradition. And that is precisely what we are looking to do: build awareness of Mexico’s cultures and traditions through its World Heritage sites,” he declared. As president of the National Association of Mexico’s World Heritage Cities, Trejo Pureco has made a commitment to preserve and promote the nation’scultural legacy. By the conclusion of this year’s first meeting, the members approved the overall budget and annual spend- ing, and presented the asso- ciation’s marketing plan.
The next ordinary assembly for 2014 is scheduled for May; however, it is likely that another will be convened in the interim.