Her ability to re-create extraordinary settings is what made Guadalupe Álvarez one of the most important wedding planners in the country, and she recently has been selected to attend an international event that will summon 100 of the world’s leading wedding planners.
Constantly on the quest to find new ideas that will thrill her clients, Guadalupe knows that each couple is unique. For her, there is no better moment than seeing the recently-wed couple dance for the first time—in each other’s arms in the middle of the dance floor—reveling in the paradise that Penzi created exclusively for them, months in advance.
For years, Guadalupe specialized in home decoration and product design. She was also on the marketing team that launched the Cabbage Patch doll. Today she is the owner, founder and creative talent behind Penzi Weddings, whose main objective is to shine a spotlight on San Miguel de Allende, inviting her clients to savor the city’s traditions and magical essence.
“I am proud of my native home and what it has to offer. Couples choose San Miguel for the big day because the city is so romantic, with its historic buildings and cobblestone streets.”
On the authority of Guadalupe and the Penzi team, there is no such thing as the impossible. For months, they plan the exact setting that the bride and groom want for their wedding day, celebrated in the company of their family and friends.
A Booming Industry
The wedding planning industry is growing at an impressively rapid rate and Guadalupe Álvarez recognizes this, after receiving an invitation to participate in the Destination Wedding Planners Congress to be held in Athens, Greece in April of this year.
“It is amazing to see how this industry has expanded. According to the figures issued by the Congress, $298 billion are invested in wedding planning. That’s a staggering amount.”
The Destination Wedding Planners Congress is a two-day event that unites—by personal invitation only—the finest wedding planners in the world, to share their experiences, ideas, workshops and the opportunity to promote their destination for social events. Among this elite crowd, a woman from San Miguel.