BILL WILSON
FACTS
“People who work together will win, whether it be against com- plex football defenses, or the problems of modern society.” —Vince Lombardi
Garnered from various source (TV, blogs, guidebooks and other media) AM San Miguel offers some facts and figures about Super Bowl XLVIII.
• What price glory: In 1967, the costs of a Super bowl ticket was $12. As of press time, the cheapest ticket on one online vendor was going for around $1,600. And if you are a high- roller, you can get a 30-person suite for $325,000!
• Halftime Fun Facts: more people tuned in for Madonna’s halftime show at 2012 (114 mil- lion) than actually watched the game itself (111 million). So how much did she make for that per- formance? Nothing. That’s be- cause Super Bowl halftime per- formers don’t get paid. But their performance is no act of chari- ty. Madonna might not have re- ceived a cash payment, but she got 12 minutes of exposure on a world stage that costs $4 mil- lion for a 30-second ad.That’s $96 million of free advertising.
• Party Favors: It’s estimat- ed that Americans spent more than $1 billion on food for last year’s big game, including (ac- cording to Turbo Tax) $184 million on potato chips, $40 million on pretzels and, for the health conscious, $12 million on rice cakes. If Americans can do one thing well, it’s throw a big Super Bowl party.
• Boob Tube Numbers: The Super Bowl has since 2010 held the title of the most-watched program on television. That year, a CBS broadcast of the event reached 106.5 million viewers, beating the network’s 1983 telecast of the series finale of “MASH” as the biggest boob-tube draw in history by half a million viewers.
• Like those ads?: The Fox Network seeking around $4 million for the privilege of run- ning a 30-second spot in Super Bowl XLVIII, according to buy- ers familiar with the situation, a slight tick up from the average price secured by CBS – between $3.7 million and $3.8 million – in 2013. That’s $133,333.33 per second. Ka-ching!!
• Give ya 10 to one: As for gam- blers throwing down money on the big game, it’s estimated that fans will wager $98.9 million on the game and Las Vegas will re- portedly pull in $8.03 million in profits from sports books from the Super Bowl.
• Fowl Shot? Some1.25 bil- lion chicken wings will be con- sumed and that the average fan will take in roughly 1,200 cal- ories during the game. Domi- nos and Pizza Hut are also ex- pected to sell 29 million slices of pizza.
• Snow kidding: On Feb. 2, 2013, temperatures hovered in the 20s in the lovely confines of East Rutherford, N.J., with no blizzard or snowpocalypse. This is a domeless Super Bowl. Ojala!!!
• Football,Food and Fans: Ac- cording to the National Restau- rant Association, the top three foods in Super-Bowl watching homes during the game are 1. Salsas, dips or spreads; 2. Chick- en wings; 3. Pizza. The associa- tion also says more Americans will order takeout or delivery from a restaurant during the game compared to those who will go to a restaurant or bar by a 4-1 ratio.
• Say What? Tigela muito grande! SiriusXM again will broadcast the game in nine lan- guages: Chinese, English, French, German, Hungarian, Japanese, Portuguese, Russian and Span- ish. (In Portuguese, tigela muito grande is ‘very big bowl.’)
• AND mark your calendar:
Next year’s game is at the University of Phoenix Stadium on Feb. 1, 2015.
